About

Welcome to Merlin's online shop. 

We're dedicated to giving you the very best product using the best licensed materials and technology, with authentic British design. All these elements are combined and delivered through specific product categories.

Founded in 2011 by five experienced industry professionals, Merlin has come a long way from its beginnings in a small barn conversion in Birmingham. When the partners first started out, their passion for motorcycling saw them set out to create highly specified, affordable bike gear- without compromise, season after season. This hard work and dedication has created one of the fastest growing motorcycle brands in the UK.

We now serve customers all over the world, and are thrilled to be a part of the motorcycle community.

Today more than ever, the community must stand together. As such this shop will help our bricks and mortar retail partners who have been seriously impacted by the Covid-19 shutdown. Following every sale on our shop, Merlin will ask each customer to nominate their local Merlin reseller who will then receive a full margin commission, as if it had been sold through their store.

We hope you enjoy our products as much as we enjoy developing them. If you have any questions or comments, please don't hesitate to contact us.

Ride Safe, Merlin